Daniel Simmons.
Consultant, Non-Exec & Fractional Director
Building businesses since 2012 across the sports, entertainment and consumer sectors. Exited agency founder at the age of 30. My skillset and experience spans across all areas of business, from strategic senior leadership to creative direction. It’s an unusual mix but one which I feel is valuable to lots of businesses.
Me
Luke Cuthbert
Art of Football, Director
I have worked with a huge range of companies, from global brands, sports rights holders, start-ups and everything between. My passion is driving growth and building things. My unique set of skills and experiences across commercial growth, business strategy and creative allow me to support in a number of ways.
NFL
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ENGLAND CRICKET
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BETWAY
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LIVE NATION
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THE NORTH FACE
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CHELSEA FC
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HAWAIIAN TROPIC
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WILKINSON SWORD
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ENGLAND RUGBY
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NORTHAMPTON SAINTS
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MERCEDES-BENZ
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AFRO NATION
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MERRELL
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PIZZA HUT
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LASTMINUTE.COM
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ADMIRAL INSURANCE
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BUPA
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NFL • ENGLAND CRICKET • BETWAY • LIVE NATION • THE NORTH FACE • CHELSEA FC • HAWAIIAN TROPIC • WILKINSON SWORD • ENGLAND RUGBY • NORTHAMPTON SAINTS • MERCEDES-BENZ • AFRO NATION • MERRELL • PIZZA HUT • LASTMINUTE.COM • ADMIRAL INSURANCE • BUPA •
My range of experiences can support businesses across a cross-section of areas.
Business Strategy & Development
Building businesses is something I have been passionate about for my whole adult life. I’ve operated at a range of levels, from being a sole founder right the way through to operating as part of senior management in a PLC. I am passionate about supporting others to build their businesses and pass on this knowledge and experience.
Business Forecasting
Value Proposition & Positioning
Business Operations
Investment & Building for Exit
Team Management & Recruitment
Creative Direction & Content
Coming up with creative solutions has always been a part of my role within the businesses I have operated within. This is both at a strategic level but also as someone with the skills to bring things to life visually, I can bridge the gap between strategy and execution.
Creative Ideation
Social Content Direction
Brand Development
Brand Touchpoint Review
Sales & Marketing
Perhaps the most important part of any business and an area I have spent much of my working life. I am comfortable helping you shape all areas of sales and marketing to drive the oxygen into your business on both a national and global level.
Marketing Strategy
Social Media Strategy
New Business Strategy & Implementation
New Business Forecasting
Marketing Consultancy
Marketing Material Design
Background
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I launched the business at the age of 22 and built an award-winning social media agency with offices in Cardiff and London. We worked with businesses from start-ups through to multi-nationals across sports, consumer and lifestyle.
I exited the business after 8 years to The Mission Group PLC.
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After the acquisition of Populate and following two years of transition as part of the group, we merged the business with two other agencies under the brand Mongoose.
As part of this process, I worked with the other agency leaders to shape the future direction of the business. -
A highly successful event business, set-up in 2013, centered around building one of the UK’s most well-attended student nightlife events. We partnered with major brands including Ibiza Rocks, VK and Jaegermeister and drove over 750,000 students to our events.
Awards
Best Charity/Not-For-Profit Campaign
Global Social Media Awards
Best Social Media Agency (<40 Staff)
The Drum
Young Businessperson of the Year
Cardiff Business Awards
Young Entrepreneur of the Year
Great British Entrepreneur Awards
Best Agency to Work For
Creative Pool
Digital Business of the Year
Cardiff Business Awards
Notable Projects
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2024/25 Season // NextGen focused social content and management
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2023 Cheltenham Festival Sponsorship Campaign
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Various social and PR campaigns to promote sell-out fixtures at Stamford Bridge
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Women’s Euros 2025 Squad Announcement Video - Watch Here
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Various performance social ticketing campaigns and content production
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BETA testing the launch of TikTok Shop and driving 000’000s in revenue through the platform
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Various brand social campaigns across travel and home insurance.
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Building a global content network in order to produce thousands of pieces of content annually. Coinciding with reinvigorating their social presence to drive #1 share of voice.
Who am I looking to work with?
Agency Owners & Senior Leaders
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Sports Organisations & Brands
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Consumer Brands
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Business Owners & Senior Management
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Take a closer look
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NFL UK & IRE - 2024/25 Season
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Populate Social
Building a leading social media marketing agency and exiting to a global PLC after 8 years.
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Chelsea Women's FC Content
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Mongoose Sports & Entertainment
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Hawaiian Tropic
Building a global content network to supply thousands of pieces of content on an ongoing basis.
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Glamorgan CCC
Building the fastest growing social presence in County Cricket and a record-breaking season of ticket sales.
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Live Nation
Launching the biggest warehouse venue in Europe, before expansion into a large outdoor venue in Cardiff. Full marketing strategy and creative production.
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Wilkinson Sword
Bringing an old giant into the modern era through careful creative direction.
Keen to chat? Let me know.
Feel free to contact me via email or fill out the contact form and I’ll come back to you.